Celebrate World Kindness Day with us!

The KIND Collective Team Up with Chrissie Swan and Big W to Spread Kindness This World Kindness Day!

At The KIND Collective, we believe in the power of kindness, which is why we’re thrilled to announce a special one-day partnership with Big W and The Kindness Factory on World Kindness Day, Wednesday, November 13.

For just one day, 100% of our sales—both in-store and online at Big W, as well as our website —will be donated to The Kindness Factory, helping support kindness programs that impact communities across Australia.

Meet Our World Kindness Day Partner: Chrissie Swan

Joining us in this movement is none other than Chrissie Swan, a long-time supporter of KIND and a true advocate for spreading kindness every day. Chrissie’s life is a beautiful testament to the daily impact of kindness, whether it’s checking in on friends, sharing thoughtful gestures with loved ones, or bringing joy to everyone she meets.

“Kindness is really the benchmark of everything I do,” says Chrissie. “It takes nothing to make someone’s day, and it’s something that makes me feel better, too. For me, kindness is powerful and essential.”

Chrissie has been an inspiration to The KIND Collective since day one, and her love for our products, like the Blur Perfection Primer, Miracle Glo Skin Serum, Hydrating Lip and Cheek Tint, and Plump It Up Lip Oil, reflects her belief in taking care of yourself while also nurturing kindness toward others.

Make Your Kindness Count with The Kindness Factory

The Kindness Factory, founded by Kath Koschel, is on a mission to foster kindness through education, research, and programs that shape the next generation of kind-hearted leaders. Kath’s journey from adversity to hope has taught her the incredible impact kindness can have on others.

“It’s not our job to toughen our children up to face a cruel world,” says Kath. “It’s our job to raise children who will make the world a little less cruel.”

By shopping our KIND range at Big W on November 13, your purchase will help fund these life-changing programs.

Save to Cart and Make a Difference

Start building your KIND wish list today by checking out some of Chrissie’s favourites or exploring our latest launches and gifting sets.

Then, on Wednesday November 13, head to Big W—in-store or online—and every dollar you spend on KIND products will go directly to The Kindness Factory, supporting kindness in schools, communities, and beyond.

 

Let’s make kindness go viral this World Kindness Day—shop, save to cart, and support a movement that truly makes a difference. Together, with Chrissie Swan and The Kindness Factory, let’s make the world a little kinder. 🌏💖