When we created KIND, we started there. How could we make every single detail of our product, kind?

Kind to the earth, kind to animals, kind to people, and importantly, kind to you.

Whenever you use one of our products, you’re taking part in an act of KIND-ness.

We're proud to say that we are now also B Corp Certified! This means that we're committed to using our business as a force for good, working to make a positive impact on the world around us.


A new KIND of beauty - that cares about animals as much as we care about pigments. …and that’s a lot! We are proudly PETA accredited 100% Vegan and Cruelty Free.

We don’t want to name drop, but …Kakadu Plum, Rosehip Oil, Shea Butter and White Sapphire! That’s just a taster, find out more about our KIND dynamic natural botanicals in our Ingredient Cheat Sheet.

All our ingredients have been mindfully selected, and while we do keep certain ingredients out – looking at you SLES & SLS, Parabens, ALS, MIT/MCIT & Oxybenzone – we prefer to focus on what we keep IN. Bringing together the best in nature and science for high performing, easy to use beauty!

We are proudly Australian owned, we source from around the world as well as here in Australia. Click here to discover our range of home-grown heroes.

Founded by Lynda and Pia, two women passionate about equality, KIND celebrates individuality and aims to empower all women to be the best versions of themselves.
We are proud to partner with i=change to support Australian women through every KIND purchase.

Sustainability is our future, and we are committed to keeping the environment at the forefront of every decision. From our formulations to our 100% bamboo compostable packaging, through to our point of sale materials. We are continuing to investigate the ways in which we can reduce waste, reuse and recycle.

We are now a B Corp Certified!

Champagne Pearl Glow Gold Blush
Miracle Glo Skin Serum with Hyaluronic Acid
Hybrid Heroes
Berry Glow Classic Blush
Hydrating Lip and Cheek Tint with Hyaluronic Acid
Made in Australia
Blur Perfection Primer with Blue Light Protection
Made in Australia
Pearl (glow) Gold Blush Champagne
Miracle Glo Kit
Hybrid Heroes
Watermelon Smoothing Lip Duo
Prep and Protect Mist with Blue Light Protection
Made in Australia
Light (sheer) Medium (sheer) Tan (sheer)
Healthy Glow Sheer Foundation with Blue Light Protection
Made in Australia
Wonderlash Health+ Mascara with Argan Oil
Made in Australia
mini mineral brush
mini makeup brush
Mini Mineral Brush