Earth Day Spotlight: Greening Australia

Saturday 22nd April marks Earth Day, a global event that celebrates the beauty of our planet and raises awareness about environmental issues, such as climate change, pollution, and biodiversity loss.

As a B Corp certified Australian beauty brand that prioritizes social and environmental responsibility, on your behalf we will be doubling our donation to $2 with every online purchase made on Earth Day.

The money raised through i=change goes to support their charity partners including Greening Australia. Read on to find out more about where the money we raise goes and the essential work they are doing to help replant our natural habitat in Australia.



Greening Australia is a non-profit organization that is leading one of the world's largest and most ambitious ecological restoration programs. Their mission is to restore degraded landscapes and protect biodiversity across Australia. The organization aims to restore 330,000 hectares of native trees by 2030, with the help of Traditional Owners, scientists, and local land managers. Through their efforts, they plan to plant 500 million trees and shrubs that will not only store carbon and create quality habitats for native wildlife but also help to restore degraded farmland. This massive restoration effort will absorb over 1.3 million tonnes of carbon dioxide per year by 2030, thereby reducing atmospheric carbon pollution. By supporting Greening Australia, we can all make a positive impact on our planet's future.

$50 = plants enough trees and shrubs to store 1 tonne of carbon dioxide



To celebrate the occasion and make a positive impact on the planet make some changes to make a difference:

  • Reduce your energy consumption by turning off lights and unplugging electronics when they are not in use.
  • Reduce your waste by recycling and composting as much as possible.
  • Spend time outside and appreciating the natural beauty of your surroundings