Join the movement
A small act can spark real change. A simple gesture can make waves.
This World Kindness Day, join us in turning intention into action.
We’ve partnered with Kindness Factory and BIG W to support teaching programs that inspire the next generation.
THE 2025 KINDNESS SURVEY: WHAT DOES KINDNESS MEAN TO AUSTRALIANS?
SIMPLE GESTURES VALUED BY AUSTRALIANS
1. Volunteer or donate: Contribute your time or resources to local charities, shelters or community initiatives.
2. Small daily acts: Hold the door, give a genuine compliment or reach out to someone who may need support.
3. Share online: Use your social channels to spread positive messages, stories or shout-outs to others doing good.
KINDNESS FACTORY
Meet Kath Koschel, the founder of Kindness Factory and our partner in Kindness. This not-for-profit inspires the next generation through it's unique Kindness Curriculum which is now taught in more than 3,500 schools across Australia, the US and the UK.
Kindness Factorys' founding story of courage, hope and adversity shone a spotlight on the power of #OneSmallAct and has inspired over 9 million acts of kindness globally.