The KIND Collective is now more than ever, committed to being a business as a force for good and proud to announce that we’re officially B Corp Certified!
What does the term sustainability mean to a business? Widely, corporate sustainability covers 2 aspects:
- Impact on the environment
- Impact on the community or society as a whole
The bottom line is that businesses that are sustainable focus not just on their profits but also on making the best social and environmental impact. Some commonly heard practices in sustainable businesses are ethical sourcing of raw materials, recycled packaging, fair payment to all workers etc.
How do you know that a business is truly sustainable and has genuinely adopted ethical practices?
One of the indicators of authentic sustainable practices is the B corp certification. B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.
Why is being B corp certified important to us?
When we launched KIND in 2021, we were committed to being a brand that lives it values to making the world a kinder place.
This certification signals to us and to our community, that we are doing just that. We are proud to meet the highest global standards of environmental and social performance, accountability, and transparency. We are part of a global movement to be a business as a force for good.
We continue to challenge ourselves, our partners, and our community to do things differently, and to put people, planet, and animals at the front of every decision we make.
Our Journey to B-corp
The 2 year process of application and certification brought our entire team together, making it feel more like a family. It put great emphasis on our existing ethical business practices and created a need for us to communicate these to our community with transparency and in an authentic manner.
Overall, it involved recognizing how our business and our business community, including the charities we collaborate with, make a great impact. As an ever-evolving process, it also defined goals to get better at it as the business scales upwards! Benchmarking and evaluating every little detail of the business may have been challenging at first but it was eventually the right thing to do.
We truly believe that we’ve come out of the process as a team that strongly shares the same set of values and as a business with a stronger framework and clear strategy.
What does the B corp certification mean for our community and customers?
With this certification we are aiming to build a trust-based relationship with our community and convey our core values i.e., sustainability, transparency, and quality. This accreditation means that everything we offer can be trusted to make the best possible social and environmental impact. We’re here to make our brand message heard and make your buying experience fulfilling with certainty and trust.
We have embarked on this journey that allows us to consistently work towards making a positive impact. We are truly grateful to our community, this is a win-win situation for all of us!