How to build a Makeup Routine with KINDness

A natural and paired-back look is a must have for 2023.

At The KIND Collective, we’re passionate about helping beauty lover embrace their natural look with a range of makeup and skincare products designed to empower all people.

If one of your goals is to look and feel your best whilst limiting waste, we got you. Makeup routines look different to each of us, especially with the changing seasons and trends. However, multitaskers, everyday essentials and products that just work will always be in fashion. On the agenda today we have popped together an everyday makeup routine for those wanting a clean-girl, natural look. 

The best part about this makeup regime is it uses our quality, eco-conscious and kind products. The even better part, it’s kind on your pockets.

It starts with glowing skin.

Skincare is an important first step for any makeup routine. Always start with a clean base using a cleanser specific to your skin type. After this, we recommend starting your face routine with our Prep and Protect Mist with Blue Light Protection. This deeply hydrating, calming and revitalising facial mist is one of our newest and most versatile products that can be used first up.

Apply generously with your chosen serum, moisturiser for hydration, and if you’ve read our recent article, “The secret to dewy, bouncy skin is here”, and are now obsessed with Hyaluronic Acid. You’ll want to start your skin with a slightly dewy base. Always finish a layer of SPF 30-50 sunscreen to reduce the harmful effects of UV rays. 

Prime to Shine. 

Often the unsung hero of your beauty kit, a primer can serve multiple purposes. Whilst most people think of a primer as a base that ensures lasting life for makeup, primers can offer infinite glory to your makeup routine (and we have two). 

The Blur Perfection Primer with Blue Light Protection helps to even skin tone, blend makeup smoothly and contribute to long-lasting luminous makeup. It also offers sheer coverage and colour-correcting pigments for those who want to wear it solo. With the added bonus of skincare and blue light protection against screens and environmental damage it hits all the right notes.

The Hydrating Primer with Hyaluronic Acid can be used as an alternative to a moisturiser and with the added benefits of plumping Hyaluronic Acid, this base is wonderful for prepping the skin so makeup can be applied with ease and wear.

Foundation or Concealer or Both?

The job of a concealer is to hide imperfections, including redness, acne or dark circles, and it is usually thicker in consistency. A good foundation by definition is a much lighter version of concealer to be applied all over the face for an even, flawless complexion. Foundation also does a great job of holding the makeup you apply after. So in the spirit of keeping things minimal, opt for a one-stop solution that’s easy to blend and won’t add excess product to your face. 

Our oh-so-perfect SuperHero 2-in-1 Foundation and Concealer contains vitamin C to help correct and conceal skin while giving you a healthy glow. It's great for any occasion. Based on the desired coverage, you may prefer to opt for a lighter base like the Healthy Sheer Glow Foundation for quick, everyday routine makeup.  

Full Brows and Soft Eyes.

A natural beauty routine should also factor in a strong brow look and can really frame a face.. Thankfully  gone are the days of pencil-thin brows (despite some eye opening TikTok filters showing us what could be if we were to over pluck!k), For brows, we recommend using Hero Brow Groomer 2-in-1 Colour & Treatment. This product helps to shape and define brows while also stimulating growth, with Argan Oil, Shea Butter, and Vitamin B5 combined with maintaining follicle health.

Next, you can move on to eye shadow. Eye shadow is often a neglected step in day-to-day beauty routine but similar to strong brows,is an easy way to enhance your features. To start with, consider picking a warm palette for colours appropriate for everyday use and use an eyeshadow brush to apply a light dusting of eyeshadow along your lash line. Our Colour Theory Eyeshadow Palette comes in 4 eye-catching shades to help achieve your perfect look. 

Finish off with mascara. Our natural Wonderlash Health+ Mascara contains argan oil to help to nourish while achieving  voluminous, dreamy lashes. 

Cheekbones for the Win.

Blush, bronzer and contouring help in adding definition and a healthy flush of colour to the skin. If you’re a novice or feeling overwhelmed, don’t fret because we have the perfect product to begin with. Our Miracle Glo Skin Serum with Hyaluronic Acid achieves this perfectly and can be used on the top on your cheekbones for glow and definition. Feeling confident? You may want to add a few dabs on the eyebrow bone and bridge of the nose - great additions also.

Soft Plump Lips. 

Most can agree that a good lip colour in a natural makeup routine sets a polished look off from one that looks slightly unfinished. Our Hydrating Lip Elixir is a universal lip drink infused with a healthy cocktail of natural plant botanicals formulated to pump and soften your lips. After more colour? Try our Hydrating Lipstick available in six natural shades, the pigment pays off beautifully whilst the ingredients give your lips the moisture they deserve. 

Optional Finale.

An optional step for the final finish is to use our finishing powder. . This weightless and translucent powder is great for setting makeup and mattifying an oily T zone. Be sure to use a nice fluffy brush (and avoid lippy and eyes), and for extra tips check out on blog on the perfect mineral powder application.